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What does it take to create an effective website that will attract customers as well as meet their needs?
Accessibility  Generally this will require a simple easy to navigate website with useful content. Also it will need to rank well with search engines for topical keywords. This is where that useful content comes in. Becoming an authority on the topic of your website is a great way to climb the search rankings, however this isn't always possible. If you can't beat them join them i.e. if you can't become the authority you can become a useful place that links to authorities with some niche information that they do not cover throughly. A great website all comes back to usefulness. | Social Web  Sites like Facebook, Twitter, Digg, StumbleUpon, etc. are another avenue for users to locate your website. Once a user recommends you via these services many of their like minded peers will take notice supplying a more targeted audience. | Open Source  Open Source technologies are widely used around the internet. They are an integral part of the majority of websites. Apache Web Servers, Linux Operating Systems, MySql Databases, Wordpress blogs, Joomla websites and multitudes more. | Mobile Web  Smartphones & Tablets tied to mobile data subscriptions are driving development of specific applications for many different products and services. These applications have new data available to them through a variety of sensors built into todays mobile devices. |